It all started 10 years ago when our founder, amateur adventure racer James Bell-Booth, was training for a race called the T42 in Tongariro National Park of New Zealand. While running, riding and cross-training...his earbuds kept falling out right when he was finding his zone. His frustration of constantly re-fitting earbuds drove him insane and he decided to make an earbud that would never, ever move once he put it into his ears. He came up with the idea of MagFit 360 Hold technology. Development began at the kitchen table, ripping apart earbuds, adding magnets and wiring in ipods. Test and repeat. 10 years, 3 generations of the MagFit technology, and Earshots now has the best earbuds for movement.
Earshots
In pursuit of the ultimate secure-fit earbud
Over three generations of our earbuds we have made significant strides toward the ultimate earbud for the new horizon of human movement. Each new generation we make huge improvements in ergonomics, comfort, audio quality, environmental noise control, ease of use and durability.
Awards
Born from New Zealand innovation.
Earshots was created in Aotearoa New Zealand: a place at the bottom of the world where the revolutionary 'Number 8 wire' mentality was born. Being at the bottom of the world means we approach problems from a totally different view point and we have to create and make things with what we have at hand. This is the number 8 wire mentality.
New Zealand is a land of diverse environments and terrain – from rugged snowy peaks to lush forests, black sand beaches, and volcanic plateaus. It’s one of the world’s best playgrounds for adventure sports and the ideal testing ground for hard-wearing, high-performance technology.
Developed in collaboration with some of the world’s best designers and sound engineers and shaped by feedback from our global community, Earshots continues to push the limits of what’s possible through sound and movement.
Moves the way you do
© 2025 Earshots Limited
